I GET
SHIT DONE
My
Services
Portfolio
01
CREATE
Design
With a background in architectural design (brand experience) i've expanded my design capabilities across every customer touchpoint (brand marketing) and lead creative development while directly contributing.
i also specialize in computational / parametric design.
02
Shape
BRAND
strategy - ideology - identity
Logos, color schemes, typography and a visual language are all the result of a larger brand strategy and ideology. I expose the larger 'why' WHICH BEOMES the underpinning for the OVERALL brand.
03
Lead
Direction
WITH OVER 15 YEARS OF EXPERIENCE IN DESIGN AND BRANDING, I LEAD BOTH INTERNAL AND EXTERNAL TEAMS TO ACHIEVE GOALS. I'M A PEOPLE-FIRST LEADER, FOCUSING ON STRENGTHS AND INSPIRING CREATIVITY BY DIVING DEEP INTO METHODOLOGY, TOOLS AND PROCESSES TO DELIVER.
My
WORK
Featured
Featured Projects
Head of Design
(Prev. Director Brand, Creative Director, Parametric Design Lead)
Creative Team Leader (22+ people) of brand (Brand ideation, graphic design, web design, merchandise design, brand experience/architectural design, uiux, photo, video, and visualization) and Vehicle Design (Exterior, Interior, CMF, CAD). Computational designer, project/program management as well as marketing, comms, vehicle design, investor relations, government relations, social media support. CONTENT DIRECTOR.
Key Moments:
-Creatively Directed and Produced every Canoo vehicle Reveal (Event and Press Kit) to date (7 vehicles and counting)
-Initiated original Canoo Brand Design (logo and brand guidelines) and have led 2 brand reformattings since
-Stood-up VIP Canoo Merch Procurement (US-Sourced Products) and Sales (web)
-Took over marketing operations during the launch of 6 vehicles
-Completely designed and led brand experience interior of Torrance R+D facility and kicked off retail, pop-up and digital architectural experiences (virtual showroom).
Featured Projects
Owner and Head of Design
Parametric Design studio specializing in algorithmic and biomimetic fashion, architectural and graphic design
Key Moments:
-Red Dot Award, Design Concept, 2022, Fashion And Accessories, Print 001xt
Clients:
Hilos, Ancuta Sarca, Puma, Killspencer, United Nude, Shoefabrik, Karma, SNL CREATIVE, BXN
Featured Projects
Lead Computational Designer and Environmental Design Manager
Creative and project management of a small team focused on experiential design (retail, pop-up, showcase, and events) as well as lead computational designer supporting vehicle design, brand and marketing.
Key Moments:
-Won Brand Experience Concept for all future architectural installations
-Utilized Winning Brand Experience Concept to reveal Flagship Vehicle (FF91) at CES (Showcase booth and reveal event)
-Expanded Winning Brand Experience into future retail Design Development
-Designed all vehicle patterns (speaker mesh, seat perforations, exterior and interior detailing) utilizing a parametric-based model (grasshopper)
Featured Projects
Project Manager and Lead Designer
Project Manager and Lead Designer on a variety of projects including a new office space for a post-production company, four quick-service restaurants in terminal 2 of LAX, a customizable coffee cart for Lamill and Hario, retail stores in Washington National Airport and Dulles International Airport, as well as numerous residential and small-scale projects. My duties involved managing projects (clients, consultants, designers) and pre-schematic, sd, dd, and cd drawings and documents for both large and small projects as well as an array of technical design items from parametrically scripting a ceiling sculpture to graphically representing conceptual ideas through diagramming.
Key Moments:
-Singular Project Manager, Designer and Construction Documentation Creator on all commercial projects (Offices, Restaurants, Retail)
-Led parametric designs for all projects (grasshopper)
-Initial Brand Creation and Web Portfolio Design (HTML 5)
Featured Projects
Architectural Designer
Schematic Design, Design Development, Construction Documentation, Construction Administration of commercial and residential projects, including 3M headquarters in Minnesota. Assisted in organization and curation of Little Tokyo Design Week and photographic exhibition of The Great Japan Earthquake and Tsunami. Also developed and managed company website.
Key Moments:
-Creative Director and Producer of Little Tokyo Design Week
-Led parametric designs for all projects (grasshopper)
-Initial Brand Creation and Web Portfolio Design (HTML 5)
ABOUT ME
I GET SHIT DONE
I’m a strategic starter and closer; a multi-faceted solution-driven creative. I’m the guy you bring in to lead a seemingly-impossible, complex, and NUANCED project. I’m also an Award-Winning Head of Design and Creative Design Director with a demonstrated history of working in the automotive industry as well as architecture & planning (NCARB).
Nathan Smith
CREATIVE brand COMPUTATIONAL ARCHITECTURAL DESIGN DIRECTOR
nATHAN sMITH HAS 15+ years experience of Design and Creative Direction as well as over 5 years experience leading a team of 5 or more focusing on a mix of Vehicle Design, Brand Development, Creative Campaigns, and Brand Experiences/Activations. Team leader of creatives with backgrounds in vehicle design, architecture, graphic design, digital product, web and soft goods design. Specializes in Design and Creative Direction as well as Parametric / Computational Design using Grasshopper (12+ years), Rhino, AutoCAD, Adobe Creative Suite, InDesign, Rendering, and Adobe Photoshop. High-performing generalist with a Masters of Science in Advanced Architectural Design degree from Columbia University - Graduate School of Architecture, Planning and Preservation and Bachelors of Architecture degree from California Polytechnic State University, San Luis Obispo. Currently moonlighting as the head of design of Parametriks, a computational design studio in Los Angeles.
